1. Price Growth Remains Strong in 2025
- County-wide Trends (Wiltshire):
- In May 2025, the average property price in Wiltshire was £334,000, up 7.0% from May 2024; this outpaced the broader South West region, which rose just 1.9% in the same period.
- First-time buyers paid an average of £268,000—a 7.3% increase year-on-year. Homes bought with a mortgage averaged £331,000, up 7.5%. Office for National Statistics
- Monthly Baseline Comparison:
- In December 2024, the average house price in Wiltshire was around £331,000, a 4.6% increase from December 2023. Detached, semi-detached, and terraced homes all saw healthy price upticks. Office for National Statistics
- Local (Salisbury) Specifics:
- In the last three months up to August 2025, Salisbury’s average sale price reached about £359,345, significantly higher than the national average.
- Breakdown: Detached homes ~£545,315, semi-detached ~£338,920, terraced ~£277,777. Completely Moved
2. Mortgage Rate Adjustment & Buyer Sentiment
- According to Salisbury’s Chamber of Commerce, many residents are adapting to current mortgage rates—particularly as rates ease from the December highs into the sub-4% range for buyers with substantial deposits.
- They note a strong case for buying especially given high rental costs—making homeownership still very appealing. Salisbury Chamber of Commerce
3. What Lies Ahead for 2026?
- Savills Forecast:
- House prices across Wiltshire and the wider South West are projected to rise by approximately 13.1% over five years, increasing the average home value to around £386,769 by 2026. Within this, high-end homes (top 5–10%) could see growth of 19.3%. salisburyjournal.co.ukWiltshire Live
- Market Drivers:
- Demand remains high in desirable areas like Salisbury and surrounding villages due to excellent connectivity, schooling, green spaces, and varied housing stock.
- A continued shortage of homes for sale may help sustain demand and buffer price growth. salisburyjournal.co.ukWiltshire Live
- Regional Context (Spring & Summer 2025):
- Activity has stabilized post-stamp duty rush, with mortgage approvals dipping modestly but buyer confidence rebounding—over 50% of agents report improved sentiment.
- The Bank of England’s interest rate cut to 4.25% in spring has further supported demand, even as supply rose by 13%—giving buyers more choice and balancing price pressure. Staniford Grays
Salisbury/Wiltshire Market at a Glance
Feature |
2025 Status |
2026 Outlook |
House Prices |
Up ~7% year-on-year in Wiltshire; Salisbury average ~£359k |
Projected rise to ~£387k (13.1%) |
Buyer Confidence |
Recovering with sub-4% mortgage deals for some buyers |
Expected to hold as market remains supply-constrained |
Rents |
Rising—rent still high, bolstering buyer interest |
Continued rental pressure may push more to consider buying |
Market Activity |
Stable after spring rush; approvals near pre-pandemic levels |
Likely consistent volume; but geographic hotspots will outperform |
Challenges |
Higher mortgage costs versus historical lows |
Affordability remains a concern; realistic pricing is key |
Opportunities |
Strong demand for quality homes, limited stock |
Best-priced homes expected to sell quickly; premium assets appreciate |
Final Thoughts: What This Means for You
If you’re looking to buy in Salisbury, Wiltshire, or nearby villages:
- 2025 has delivered above-average price growth, with Salisbury reflecting premium market dynamics.
- Mortgage rates are trending down, and more favourable deals are emerging—especially for buyers with deposits.
- 2026 looks promising: the combination of supply constraints and continued strong demand is expected to support further, albeit more moderate, price growth—especially at the higher end of the market.
Let’s work together to find your best entry point—whether you're a first-time buyer, upsizing, or investing in the area. I’ve got the local insights, data, and mortgage know-how to help you make a confident move—now or in the year ahead.
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