Guide: Behavioural biases, and how they affect your financial decisions February 23, 2021 by Michelle Boakes Category: News Our latest guide is in partnership with Neil Bage, founder of Be-IQ, a fintech company focused on behavioural insights. The guide gives a fascinating overview of how our behavioural biases can affect the decisions we make. It could help you better understand your own decisions and what you can do to reduce your biases. We start with an explanation of what financial biases are and where they come from, as well as looking at ten examples that you may recognise. While bias can influence many financial decisions, from what to spend money on to your relationship with saving money, one of the most researched areas is the impact it has on investing. Our guide explores how bias can sometimes lead you to take too little or too much risk. Finally, we list some of the steps you can take to reduce your biases when making financial decisions. Please download Behavioural biases: How they impact your financial decisions to read more. If you have any questions about this guide or your financial plan in general, please get in touch.